Short answer: 72% of Seelaz Turkish coffee buyers choose one of the two lightest roasts, 53% take it without cardamom, and the 250 g pack is the most popular size. Turkish coffee with Greek mastic is our best-selling flavor.
These figures come from Turkish coffee orders on seelaz.com between 5 August and 2 November 2026. How we counted is explained at the end.
Which roast do Egyptians choose?
| Roast | Share |
|---|---|
| Light | 37% |
| Blonde | 35% |
| Medium | 24% |
| Dark | 4% |
Note that the Seelaz scale runs one step darker than most brands: our Blonde is close to Medium elsewhere, and our Medium leans toward Dark. Light is our mildest level.
With or without cardamom?
| Choice | Share |
|---|---|
| Without cardamom | 53% |
| With cardamom | 26% |
| With cardamom and mastic | 11% |
| A little cardamom | 6% |
| Extra cardamom | 4% |
So almost half of buyers add cardamom in some form.
Which pack size?
The 250 g pack is the most popular at 46%, followed by 125 g at 35% and 200 g at 19%.
Which flavors sell most?
- Turkish coffee with Greek mastic, by a wide margin.
- Mulberry, hazelnut and French coffee, very close to each other.
- Greek coffee and Torino.
In instant coffee, Espresso Gold sells more than twice as much as the Classic.
What this means if you are choosing
- New to Seelaz? Most buyers start with Light or Blonde, without cardamom.
- If you like a bolder cup, Medium is the next step. Dark is for those who want the strongest, most bitter cup.
- If you want something different, try the mastic. See the full Turkish coffee options.
How we counted
We counted Turkish coffee packs sold as single products on seelaz.com from 5 August to 2 November 2026. Bundles and offers, Amazon, noon and our cafés are not included. Percentages are rounded to the nearest whole number. No customer data is published.
