How we started
From bean to your cup, the Seelaz way
We started Seelaz because we believed Egyptian coffee culture deserved more than rushed roasts and generic blends. We wanted a brand where every step — sourcing, roasting, packaging, delivery — was made with intention.
Today, all Seelaz coffee is 100% Arabica with no added sugar. Our Turkish and Arabic coffees are a blend of beans from three origins — Colombia, Ethiopia and Honduras — while our espresso beans and capsules are single-origin, with the origin stated on every product. We roast every batch by hand and ship bags within seven days of roast. The result is a cup you can taste the care in.
This is coffee the way it should be: traceable, fresh, exceptional. And it’s our daily proof that craft beats scale.
